Best promo video maker tools to spice up your marketing

In 2023, the survival of a business is a challenging endeavor without incorporating video. Video content not only excels in terms of audience engagement but also proves to be highly effective in generating a return on investment.

The affinity for video content among consumers is undeniable, standing as their preferred content format. Anticipating the future, people express a desire for more video content compared to any other content form. This sentiment is supported by a survey encompassing over 4000 consumers, revealing that 65% of participants express a wish for increased video content in the future. Additionally, 54% of consumers expressed their preference for heightened video content from their favored businesses.

The indispensability of video content is irrefutable. Establishing a business’s identity demands the utilization of top-tier video production tools. Subpar videos, whether in terms of recording or editing, carry the risk of distorting a brand’s image, making such an approach ill-advised. Leveraging a promotional video maker can effectively craft promotional content for a business’s website, blog, and social media platforms. Uncertain about the ideal promotional video maker for your company? Explore the following compilation showcasing the best promo video makers for the year 2023.

1. Canva

In the modern era of digital advancement, the significance of visual content cannot be overstated. Canva, equipped with its user-friendly interface, democratizes the process of crafting videos, thereby making this skill accessible to a wide spectrum of individuals, ranging from professionals to newcomers.

Whether your aspiration involves producing an educational documentary, a concise yet impactful advertisement, or even a grand cinematic project, Canva’s array of tools is thoughtfully engineered to cater to all these ambitions, eliminating the necessity for extensive technical expertise:

Distinguish yourself: Videos serve as a means to stand out amidst competitive forces. They present an excellent opportunity to exhibit your brand and its undertakings. Given the saturation of digital content, a distinctive and captivating video possesses the capability to seize attention, ensuring that your business remains etched in memory and maintains a prominent presence.

Enhance discoverability: The creation of videos enables optimization for search purposes, facilitating easier discovery of your business by potential audiences. Strategically optimized video content can bolster your search engine optimization (SEO) endeavors, guaranteeing that your brand not only reaches its intended recipients but also avoids getting lost in the vast expanse of the internet.

Forge audience connections: The medium of video messaging aids in cultivating a rapport with viewers, fostering a connection that transcends the physical realm. This platform allows for an authentic, genuine experience that resonates on an emotional level, thereby cultivating trust and nurturing allegiance to your brand.

Elevate conversion rates: Videos possess the potential to elevate conversion rates by a substantial margin, up to 80%. A skillfully crafted video, equipped with appropriate messaging and captivating visuals, actively engages viewers, motivating them to undertake the desired actions, whether that involves making a purchase or subscribing to a service.

2. Veed

VEED’s web-based video editor boasts an instinctive timeline along with one-click snap-to-grid functionalities, liberating your time for creative pursuits instead of fixating on technical intricacies. Swift and seamless actions such as splitting, trimming, cropping, rotating, and looping videos can be executed with ease.

Enhance your videos for diverse platforms with a single click. Reutilize your content across all your communication channels, broadening your viewer base and accruing additional subscribers.

Infuse your videos with audio, music visualizers, effects, and more! Construct compelling videos incorporating a medley of elements designed to captivate your audience’s attention.

3. InVideo

InVideo stands out as one of the finest free video editing solutions for Windows or any other operating system, offering an all-inclusive package for crafting impressive and professional videos. It encompasses an array of features, from templates to stock footage, all wrapped up in a highly intuitive editing interface.

While several other video editing tools make claims about providing fully customizable templates, InVideo takes the lead among PC video editing software due to its extensive collection of resources.

Users have the latitude to not just modify but completely reshape the entire template according to their preferences. Within InVideo, you possess the creative freedom to start with a template related to ice cream and metamorphose it into an advertisement for shoes or any other concept you envision.

Unearth templates suitable for every conceivable scenario. Filter through templates based on the platform, industry, or content category. Tailor a template to align with your brand through effortless drag-and-drop substitutions.

4. Kapwing

Kapwing emerges as one of the premier free video editors tailored for both Windows and Mac users. Its completely web-based platform furnishes all the fundamental attributes found in professional video editing software. Kapwing facilitates the cropping and trimming of video clips, integration of transitions, overlaying of images and audio, as well as the generation of subtitles – collectively forming a comprehensive toolkit for crafting shareable videos. Moreover, its collaborative functionality enables teams to engage in real-time editing and video creation, enhancing the platform’s versatility.

Prominent Kapwing Features:

• Intuitive collaborative workspace
• User-friendly drag-and-drop editor
• Diverse assortment of templates
• Supports high-definition (HD) resolution
• Capable of video merging and splitting, along with video speed control
• Equipped with a screen and audio recorder, suitable for producing tutorials, showcasing gameplay, or recording voiceovers.